Please join MTW & AuthorsGlobe for our first “Conversations on the Edge” series with Prof. Raj Sisodia, Bentley University, Chairman of the Conscious Capitalism Institute & book author of Firms of Endearment.
At this time of economic dislocation, we have the opportunity to re-think the role and purpose of business in supporting society. Corporate Social Responsibility is nothing new but a broad change may be underway in the nature of leadership & capitalism itself.
Learn in this thought-provoking conversation:
- New Conscious Leadership skills that empower executives and their companies to deliver 9 times better results
- How Corporations and start-ups like Google, IKEA, Starbucks, and Timberland live up to their promise of serving all stakeholders and consistently outperform the market
- How to increase your "share of heart": delivering the emotional, experiential, and social values your stakeholders are demanding
RSVP: Free, but space is very limited and by RSVP only: http://mtwconsciousleadership.eventbrite.com/
Dr. Rajendra S. Sisodia is Professor of Marketing at Bentley University and is the Chairman of the Conscious Capitalism Institute. An electrical engineer from BITS, Pilani (India), Dr. Sisodia has an MBA in Marketing from the Bajaj Institute of Management Studies in Bombay, and a Ph. D. in Marketing & Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow. Dr. Sisodia has published nearly 100 articles in journals such as Harvard Business Review, Journal of Marketing, Journal of Business Strategy, Journal of Business Research, and many others. He also writes frequently for the Wall Street Journal. His research, teaching, and consulting expertise spans the areas of strategic marketing, marketing productivity, marketing ethics, and stakeholder-based marketing. His clients have included IBM, Volvo, Nokia and AT&T, to name a few. His book "Firms of Endearment: How World Class Companies Profit from Passion and Purpose" (Wharton School Publishing, 2007) was named by Amazon.com and others as one of the ten best business books of 2007, and has been translated into seven languages. http://www.firmsofendearment.com Dr. Sisodia is committed to bringing the conscious capitalism movement to businesses of all sizes and currently serves on the advisory board of MIT start-up AuthorsGlobe.
AuthorsGlobe is an award-winning MIT start-up that educates, empowers & connects a global community with Thought Leadership and is a founding member of the Conscious Entrepreneur Network: